- Connect brands ‘Direct’ to Premium CTV Inventory.
- Eliminate DSP Costs & Hidden Margins.
- Negotiate Pricing, Unsold Inventory, & Bonus Impressions.
- Unique Station Partnership Opportunities.
- Independent 3rd-Party Performance Tracking.
- 100% Transparency into Placements & Media Spend.
- Detailed Reporting Dashboards
CTV Performance Advisory
Historical CTV Challenges
CTV is not Digital or Linear-TV. It requires a different set of strategies and expertise to be successful.
1) Lack of transparency into actual placements costs.
2) DSP costs consuming ~50% of CTV budget.
3 ) Measurement requires the right tools and strategies.
4) CTV is primarily 30-second creatives, with ~80% of users taking action through a mobile device, requiring a unique set of best practices.
100% Media Transparency
Our team of creatives, designers & developers work alongside our SEO & content teams.
100+ Station Partnerships
Our team of creatives, designers & developers work alongside our SEO & content teams.
Independent Attribution
Our team of creatives, designers & developers work alongside our SEO & content teams.
Real Time Dashboards
Our team of creatives, designers & developers work alongside our SEO & content teams.
CTV Was Never Meant to be Programmatic
Buying programmatically through a DSP means higher costs, lack of visibility, and no negotiating power.
Yet 81% of CTV is still being bought programmatically through high cost DSPs & auction-based exchanges in 2025.
We help advertisers boost their CTV performance by migrating them from programmatic auctions (DSP) to ‘direct’ station partnerships at our exclusive pricing rates.
CTV Advisor Difference
Our ‘direct’ approach has helped over 120 brands make CTV transparent & profitable by reducing costs and eliminating fees.
Eliminating DSP & Tech Fees
Almost twice as many impressions and conversions for your CTV budget when platform fees are removed.
Exclusive Pricing & Bonus Impressions
Pricing is negotiated directly with each station, including remnant inventory & bonus impressions.
Independent Tracking & Attribution
We connect unbiased 3rd Party tools so brands can track and measure CTV performance.
Tailored 30s Creatives & CTA
Best practices make 30-second creatives clear, memorable, and effective for your audience.
Mobile-First Landing Pages & UX
Over 80% of users visiting a website after seeing a CTV ad will be use a mobile device.
A leading nutritional supplement saw 59% lower CPM across the same placements by switching from programmatic to Direct IO with CTV Advisor.
Access to a Wider Range of Premium CTV
Buying ‘direct’ gives brands access to a wider range of inventory, including live sports and news, which aren’t available programmatically (DSP).
We Don't Sell CTV
We help brands and agencies navigate the streaming landscape, securing exclusive deals, while implementing centralized & unbiased CTV performance tracking.
Navigating the Landscape
We connect brands to 'owned and operated' inventory, directly from the source, eliminating DSP costs and resellers.
100% Transparency
Understand exactly how your budget is being spent. No hidden margins or black box placements. We are an unbiased advisory.
Reduced CPM
CPMS are ~45% lower than what most advertisers are paying for the same placements when compared to buying programmatically (DSP).
Strategy & Optimization
Placement & optimization strategies to reach high concentrations of your target audience. Pioneering our own CTV best practices.
Independent Tracking
Independent 3rd party tracking & attribution systems measure performance, complete with dashboards and data export.
Reporting & Analysis
Order / Lead specific tracking ties back to each impressions by channel and timestamp. Check out Example Dashboard.
The Results:
Brands own their CTV programs, seeing a 45% reduction in CPMs passed directly through to results.
An increased level of transparency and measurable results enables growth and scalability.
120+
Successful Brands
45%
Avg eCPM Savings
When Does CTV Work Best ?
CTV works best for brands and products that aim to reach Audiences Aged 18 – 54 across all demographic and income levels.
Share of CTV Users in the United States: (Source: Statista February 2024)
Over 78% of CTV Viewers are between Ages 18-55
Client Case Studies
Regional Furniture Store
See how a regional furniture store was able to drive 200% ROAS on CTV by switching from Auction to our Direct IO placements.
Hair Transplant Clinic
A live saving device targeting families with children was able to grow sales by over 1800 units per month by eliminating DSP waste.
Anti Choking Device
A leading insurance shopping engine deceased the Cost-per-Lead from $74 to $32 with CTV Advisor's guidance & approach.
Nielsen 2025 Streaming TV Trends Report
