An Advisory Centered Around Reporting and Transparency
We use a combination of order-specific pixel tracking in conjunction with incremental lift and holdout market observations.
Attributed Online Orders - Log Level Data
Pixel based tracking logs CTV orders with Order ID and Checkout Total, tied back to the exact impression, source, and timestamp.
CTV Stations and publishers have inventory that goes unsold each month. We buy that inventory at a discounted CPM.
Real-Time Dashboards + Formatted Data Exports
Export Reports to .CSV, Email, or AWS Storage.
Funnel Visualization
Branded vs Non-Branded PPC
Total Online Orders
CTV Pixels track ~35% of generated online orders. Incremental growth measurement can help provide a more complete picture.
Control Market vs. Test Market Results
CTV Pixels can only track around ~35% of generated online orders.
Test market & incremental measurement can help provide a more complete picture of the campaign results.