In the interest of transparency, we use 3rd party systems to centrally track all direct CTV media and resulting conversions / attribution. Clients get direct access to those platforms and unbiased data.
Direct Deals with 'Owned and Operated' CTV Sources.
We maintain exclusive pricing packages and deals with over 90 different sources of premium ‘owned-and-operated’ CTV suppliers.
Our goal is to connect brands ‘direct’ to reputable CTV source while filtering out industry noise and aggregators.
CTV Inventory Source serve ‘direct’ ads first, followed by remnant (unsold) inventory, and lastly to Programmatic DSPs.
Access to Unsold Direct Inventory at low CPMs.
CTV Stations and publishers have inventory that goes unsold each month. We buy that inventory at a discounted CPM.
While others compete for the highest bid, we buy ‘non-guaranteed’ / ‘unsold’ inventory for a fraction of the cost.
The only downside? Non-guaranteed deals may not spend to the full budget target.
A mix of guaranteed and remnant inventory deliver scale and performance goals simultaneously.
Free Bonus Impressions
Bonus Impressions (Added Value) are often given by stations to help deliver results or decrease the overall eCPM.
Bonus impressions are only available through established partnerships with each station.
CTV Spend analysis across $500M of CTV shows peak conversion rate at 55 lifetime impressions for a given user / household.
Data-Driven Best Practices
CTV plays by a different set of rules. We have evolved our own best practices to drive measurable results.
We understand the unique constraints and opportunities that streaming TV presents, adapting campaign tactics and creatives to meet the criteria of the channel.
Advanced Geo Targeting
CTV offers unique and highly accurate geo-targeting capabilities, making it ideal for regional or local players.
It can also be used to help shape a traffic profile by audience demographics and income levels.
Independent 3rd-Party Tracking & Attribution
What CTV Advisor Delivers
- Inventory Landscape Navigation
- 3rd Party Performance Tracking
- ‘Direct’ Station Partnerships
- Exclusive Deal Curations
- Creative & Landing Page Best Practices
- Campaign Execution & Optimization
- Reporting Dashboards & Data Integration